Philosophy

Respectful and healthy beauty

It is a space inspired by a environmentally and life-friendly lifestyle. “The return to Origin and Essence” is our main motivation, to take what nature offers us in its wildest and purest state.

“Sacred trees and ancestral plants transmit us all their millenary wisdom through their fruits and seeds, the same ones used by women throughout history for their beauty rituals”.

A new concept of Beauty that is above canons and fashions, focused on enhancing the Natural and Wild Beauty, free of additives and toxic ingredients. High Cosmetic-food with the purest raw materials 100% organic and vegan.

Our company was born as a result of the search for excellence and maximum quality, after many years of research. It is vegan and certified organic. It is free of parabens, GMO, PEG, preservatives, mineral oils and any petrochemical derivative.

Our containers are made of violet glass, which, thanks to biophotonics, blocks the entire visible light spectrum, except ultraviolet light, allowing a certain amount of UV-A and infrared radiation to pass through. This unique combination guarantees the best protection against the aging process caused by visible light and prolongs the shelf life and efficacy of the product.

We did not want to stay only in the product, we are convinced that the experiences are those that enrich the essence of people, and for this reason, in La Belleza del Alma we want you to connect and live the experience through personalised beauty rituals made to the letter, wrapped in oils and wild and pure aromas.

La Belleza del Alma

Sustainable Commitment

Mission

To promote “Beauty with a conscience” 100% natural, through a healthy lifestyle, committed and respectful with all living beings and with Nature, based on values and principles that are far above superficial or banal beauty and free of any beauty canon.

Vision

To contribute our grain of sand for a better world, where Beauty shines from within and bets for its most natural and healthy expression, motivated by love, respect and harmony with nature and with all the beings that form it.

Values

Connecting with nature and respect for animals, we promote integrity and sustainability. Our community values honesty and empathy, and we seek to celebrate beauty in its purest and most ethical forms, fostering a more conscious future.

Cecilia Morales

Born in Moguer (Huelva), she has a degree in Business Administration and Management.

In 2008 to embark on a pioneering and innovative project at the time by opening itsfirst beauty salon in Madrid,.especializado en el Arte de la Depilación con Hilo. (Threading) and en Organic cosmetics.

After 8 years of expansion in Spain as founder of the firm “Sundara”, she decided to embark on a personal project consistent with her philosophy of life, founding in 2016 “La Belleza del Alma”, a new concept of beauty with conscience and healthy, creating her own firm of 100% vegan and organic cosmetics.

La Belleza del Alma is born not only from a passion for healthy beauty, but also as a consequence of a style that is not only of life based on respect for nature and love for animals. A concept inspired by respectful and conscious beauty. Eco and vegan.

Its long trajectory of more than 17 years makes it a reference in Spain in Eyebrow Design and Threading.