How was “La Belleza del Alma” born?

MERAKI: “to put one’s soul, creativity and a part of oneself into what one does”.

I recently discovered this beautiful Greek word and it conveys in one word what “La Belleza del Alma” means to me.

Natural beauty and skin care with natural products and plants fascinated me since I was a child and I ran away from anything with chemicals, synthetic perfumes and preservatives. I used to try on my own skin all kinds of muds, plant infusions, homemade scrubs, vegetable oils, essential oils…, intuitively creating mixtures and ointments without imagining that years later I would create my own cosmetics company.

In 2008, I decided to embark on a project dedicated to ecological beauty and ancestral beauty techniques such as threading and sugaring. At that time a totally innovative and different concept within aesthetics.

After 8 years, with a great tour and expansion in Spain, I decided to start a new challenge alone, consistent with my philosophy of life. This is how “La Belleza del Alma” was born, a renewed concept of beauty with conscience, respectful with nature and with life.

La Belleza del Alma made it possible for me to fulfil one of my dreams: to create my own organic and vegan cosmetics company.

Purity and essence, with vegan formulas, free of petrochemicals and preservatives. Blends of pure, virgin and if possible wild raw materials, without any other additives, preserved in violet glass bottles, the same ones used by the pharaohs to preserve the most valuable perfumes.

This journey continues, on a fascinating path of creating beauty from the soul.